The Brand 

Ekana was built on the timeless charm of Indian sarees — rich weaves, elegant details, and traditional silhouettes. But by early 2024, the brand was ready to scale beyond sarees, evolve into a broader ethnic wear label, and maximize its potential across digital channels. 

That’s where Brand Ignition stepped in — with a focused strategy to diversify revenue, optimize performance, and drive long-term brand growth. 

The Challenge 

While Ekana had consistent sales from its saree range, growth was plateauing. The brand needed to: 

• Expand revenue beyond sarees without diluting its core identity 

• Improve ad performance and scale spends profitably 

• Turn CRM into a serious revenue channel 

• Strengthen SEO to improve non-paid traffic and discoverability 

Our Approach 

We took a structured, multi-layered approach to drive growth across all key levers: 

1. Product Category Expansion 

We strategically positioned suits as the next big category. From cross-selling to standalone campaigns and high-converting landing pages, suits were given focused attention. 

• Sarees initially contributed 75%+ of monthly revenue 

• Within 6 months, suits grew to contribute 30%+ of sales in key months 

• This shift reduced over-dependence on a single product line 

2. Performance Marketing 

We revamped the Meta and Google ad structure with sharper segmentation and creative experimentation. 

• 2.2X growth in revenue since we came onboard 

• Peak campaigns scaled spends by 2.5X while maintaining a strong ROAS 

• Overall, CAC reduced by 27% through better targeting and optimization 

3. CRM as a Profit Driver 

From dormant buyer reactivation to launch-driven messaging, we made CRM work like a revenue machine. 

• 4X increase in monthly CRM revenue 

• Maintained ROAS of 5x+ consistently across WhatsApp, SMS, and Email 

• Built automated journeys that now account for a significant % of D2C sales 

4. SEO & Organic Traffic 

We built a solid SEO foundation to drive consistent organic discovery. 

• 30+ high-intent keywords now rank on Page 1 

• 3X increase in organic traffic within 9 months 

• Product pages optimized for saree and suit-related search queries 

The Results 

Ekana’s digital presence and performance have seen a strong upward shift: 

• 2.2X growth in overall revenue in 15 months 

• Suits revenue grew by 3.2X, now contributing up to 30% of sales 

• CRM became a core growth channel, reducing ad dependency 

• SEO now brings in consistent, non-paid traffic and high-intent users