The Origin Story 

Banno Swagger was born in 2020 with a fun, fearless vision — to bring bold, expressive nightwear into the spotlight. The brand quickly built a cult following, thanks to its unapologetically quirky tone and fresh take on everyday fashion. But like any growing brand, it reached a point where it needed more than just attention — it needed direction, structure, and a strategy to scale. 

That’s where Brand Ignition stepped in. 

The Challenge 

Banno Swagger had the voice. The vibe. The early traction. 
But the brand needed a roadmap to: 

• Evolve from a nightwear-only offering to a broader fashion label 

• Create a distinct brand identity for D2C vs. marketplace audiences 

• Build consistent, scalable digital performance 

• Retain its core brand personality while adapting to new customer segments 

Our Strategic Approach 

We worked as an extended brand team — not just an agency — to build Banno Swagger’s growth engine from the ground up. 

1. Brand Repositioning 

We retained Banno Swagger’s fun, cheeky tone but widened its fashion play. The brand shifted from just nightwear to fusionwear and comfortwear that could be worn at home, out with friends, or even on casual Fridays. 

• Website: Positioned for premium co-ords — with elevated fabrics, seasonal trends, and a Gen Z appeal. 

• Marketplaces: Continued to own the nightwear category with playful, affordable styles for the mass market. 

2. Performance Marketing Engine 

We built a full-funnel performance marketing strategy across Meta and Google — combining audience intelligence, creative testing, and budget optimization. 

• Always-on prospecting + retargeting 

• Campaigns tailored to collection drops, seasons, and festive edits 

• Regular creative refreshes with trend-led angles and UGC integration 

3. Social Media with a Personality 

Banno Swagger's social game had to reflect its name — quirky, unapologetic, and high-energy. We created: 

• Relatable reels, bold drop videos, and meme-style engagement content 

• Community-building through comments, DMs, and culture-first content 

• Consistent branding across every platform 

4. Marketplace Domination 

We handled marketplace strategy and execution end-to-end: 

• Listing optimization, SEO, A+ content, and image strategy 

• Promotions for key periods: BBD, Republic Day, End of Season Sale 

• Visibility boosts through lightning deals and category-level targeting 

The Impact 

With 1,00,000+ customers served since inception, Banno Swagger is no longer just a nightwear brand — it’s a fashion movement. 

By the Numbers

• ₹50Cr+ in cumulative GMV 

• 7-figure monthly revenue across most of 2024 

• 50%+ month-on-month growth during peak seasons 

• 2.5X jump in conversion rates through ad testing and segmentation 

• 75%+ returning customer rate on D2C 

• Top-performing marketplace products with frequent bestseller rankings